Search | Brand Campaigns
A home furnishing online store approached me for Google ads & social ads. In past due to lack of experience & knowledge previous ad campaigns were not doing well. The challenge was being in niche companies the keywords initially targeted were not niche. I decided to start with choosing a Shopping campaign with photos of the product, price as was not done before. So set up a Merchant Centre account , integrated & ran shopping campaigns.
The end results were good & achieved cost per acquisition of below the market standard and cost per click 20% less than previous campaigns. Also the website saw 22% increase in clicks.
Action Points
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Narrowing down audiences based on their likelihood to engage
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Target new potential customers, leaving out those you’re already retargeting.
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Create engaging video focussing on educating your audience and providing reviews
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Experimenting with different #AdGroups: Google Shopping Ads on different criteria, such as product category, price
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Using Dynamic Retargeting with proper research keywords
+72%
Click Growth
64%
Traffic rise
Key achivements & result
- 72% increase in clicks overall
- 26% increase in calls from ads
- 64% Traffic increase from campaigns
- Significant drop in the cost of acquisition
