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Wellness E-commerce- Shopify

Organic SEO | FB & Insta Ads

I worked with this Wellness brand’s Shopify store  for organic traffic, link building & keyword ranking for UK search engines. Also implementing a thoroughly researched and optimised google ad campaign.

They were struggling with…organic link building & target keywords across content, so I created a focussed plan of action with keywords as per priority for organic link building & ads for leads & engagement.

Created sets & subsets of keywords for different target niches. Worked with a fresh, DA 1 website to build up domain authority and rank for high buyer-intent keywords.

Action Points

  • Created a keyword research sheet based on close compettion
  • Revamped internal linking strategy
  • Published 65+ posts over 2 years with focus keywords
  • Created SEO focused guidelines & content calender for writers
  • Landing page A/B testing & Google Search & display ads
  • News & PR links

+425%

Organic growth

7x

ROAS achieved

Key achivements & result

  • #1 to #2 rankings for the most competitive keywords
  • +400% Website taps & visits
  • 38% increase in page one keywords
  • 39 average link domain authority
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